Wangeci Murage, head of business development for Wananchi Programming, Zuku TV; chats about Zuku's Kshs50m sponsorship of the Kenya Universities' Sports Association basketball league, now renamed the Zuku University Basketball League.
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| Wangeci says the sponsorship moola will cover everything from profiles to training sessions, etc. |
·
Why did Zuku sponsor the basketball
league of the Kenya Universities Sports Association?
Two words: Basketball and university. Besides basketball
being a great sport that is taking strides in Africa, most if not all of the
best players are discovered in high school or university.
·
How did Zuku and KUSA meet and how
long did it take for the sponsorship deal to go through? How were the
negotiations?
The negotiations went
well. It was a win-win for every party, right down to the player so not much
deliberation. KUSA was introduced to us by Miles and Associates, and as they
say – the rest is history.
·
How long will the sponsorship last?
It’s a
5-year sponsorship.
·
What activities will the Kshs50
million cover?
Lots. From the
games to player profiles to the coaches, the referees, university teams, training
sessions, breakdown of performances. This is both on the “Baqe” TV show and on
ground during the events that will be held countrywide.
·
What objectives does Zuku intend to
achieve with this sponsorship?
It only
makes sense that investing in this sport and the young players at this time
will not only create great television for our audiences through the TV magazine
program “Baqe,” but will also help raise the standards of basketball in Kenya
and in the greater East Africa and introduce the world to untapped talent.
·
Kshs50 million is a lot of money. How
will Zuku ensure that KUSA accounts for each shilling?
Zuku and KUSA have a great working relationship and we are
working very closely together to ensure that the money is used as it was
intended.
·
There is lots of basketball talent in
both girls’ and boys’ high schools as proven in the recently concluded end of
first-term ball games at Mang’u High School. Does Zuku have plans to support
high schools too?
Absolutely. Zuku, being a local company, is very much
committed to investing in local sports and our intentions are open and clear so
we are more than happy to work with any sporting institution that wants to grow
their game to the next level.
·
Has Zuku locked up the broadcasting
rights to televise the KUSA basketball games?
Yes. The
university basketball league is exclusive to Zuku. But you can watch the magazine
program “Baqe” on Zuku Sports every Thursday at 7:30pm, and for any updates on
the Zuku University Basketball League (ZUBL), join us on social media, i.e.
Facebook and Twitter (@kusa_basketball).
·
Thanks for chatting to www.afrohoops.blogspot.com, and we wish
the sponsorship success
The pleasure
is all mine.
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